Men's motivation to go to the gymnasium: a study of intrinsic and extrinsic motivation
by Weng Marc Lim; Ding Hooi Ting; Kimberley Ying-Ying Loh; Wan Theng Loo; Sohail Shaikh
International Journal of Sport Management and Marketing (IJSMM), Vol. 13, No. 1/2, 2013

Abstract: Gymnasiums provide an opportunity for individuals to work on physical activities that are beneficial to health and fitness. However, research has found that men are lagging behind women in the use of health and fitness facilities. Statistics have shown that a large majority of gymnasium patrons are females and that the engagement of men in healthy physical activities has been on a decline. Accordingly, there is a need for solutions to encourage the participation of men in healthy physical activities, particularly in the gymnasium. Hence, the purpose of this paper is to understand what motivates men to workout at the gymnasium. Quantitative data analyses are employed using data collected from a systematically selected sample of 360 male gymnasium-goers at gymnasium centres in Malaysia via self-administered questionnaires. The study suggests that men's motivation can be categorised into two categories: intrinsic motivation and extrinsic motivation. Collectively, ideal body image, need for socialisation, self-identity, peer influences, physical attraction, and media are found to have significant effects in motivating men to go to the gymnasium. Implications of the research findings, recommendations, limitations and future research directions are presented.

Online publication date: Tue, 29-Apr-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com