Prioritising effective elements on international markets' target audiences via export web-based catalogue
by Narges Yousefpoor; Alireza Shirani; Vahid Nasehifar
International Journal of Applied Decision Sciences (IJADS), Vol. 6, No. 3, 2013

Abstract: Due to the importance of information technology (IT) in commerce, investigating the focal points of commerce facilitated by IT is crucial. One of the significant aspects in commerce is export from economic view point. An approach to present export products for audiences is catalogued. We are prioritising the effective elements in export web-based catalogue for international market audiences. Any export company should determine the exportable products. Therefore, the export products should be chosen first, and then are viewed in the proposed web-based catalogue. The aim of this research is to propose a prioritising structure for the effective elements in export via web-based catalogue from the international audiences' viewpoints. This study has been conducted via 110 questionnaire disseminated among managers of export companies in Mazandaran province, north of Iran, for three product types of agriculture, garden and greenhouse. The related analyses using statistical tests and hypotheses were performed and the catalogue elements prioritisation has been done.

Online publication date: Thu, 28-Nov-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Applied Decision Sciences (IJADS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com