How do we measure service quality in management education? An exploratory study in India
by Ritu Narang
International Journal of Management in Education (IJMIE), Vol. 7, No. 3, 2013

Abstract: This paper seeks to empirically compare the performance of four alternative measures of service quality: EduQUAL, EduPERF, Weighted EduQUAL and Weighted EduPERF to evaluate their applicability in management education of a developing nation. The main objective of this study is to determine the reliability, unidimensionality, validity, explained variance and predictive and diagnostic ability of the four instruments with a view to ascertain the scale with superior measurement capability. This study also points out the urgent need for quality improvement in the various dimensions of management education in the public institutes of Lucknow, the capital city of Uttar Pradesh, the most popular state in India.

Online publication date: Sat, 13-Sep-2014

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