Aligning IT strategy with business strategy for competitive advantage: a structural equation model
by Mohammed Abdi Mussa; P.D.D. Dominic; Alan Giffen Downe; Siew-Phaik Loke; N. Thamaraiselvan
International Journal of Business Excellence (IJBEX), Vol. 6, No. 4, 2013

Abstract: For the last two decades, Information Technology (IT) in general, and information systems (IS) in particular have rapidly advanced in capability and have changed the way organisations do business. For many firms, IT spending constitutes one of the largest yearly budget items. Alignment IT strategy and business strategy has assumed significant importance in business planning. However, the factors influencing strategic alignment and its effect on the competitive advantage of firms have remained understudies. The objectives of this research were to identify the behavioural, technical and organisational factors underlying strategic alignment and to investigate strategic alignment influence on the use of IT for competitive advantage. A questionnaire was administered to 202 IT and business executives in the Malaysian tour and travel agencies. Data were analysed using structural equation modelling (SEM) techniques to validate a hypothesised second-order model of strategic alignment model. Analysis supported the hypothesis that the alignment of IT strategy with business strategy has a positive influence on the use of IT for competitive advantage.

Online publication date: Wed, 30-Oct-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com