Willingness to pay for improved quality of trekking in Manang, Nepal
by Bishwa S. Koirala; Alok K. Bohara; Robert P. Berrens
International Journal of Sustainable Society (IJSSOC), Vol. 5, No. 3, 2013

Abstract: This study investigates international trekkers' willingness to pay (WTP) for three different quality improvements, which are aimed at promoting sustainable trekking in Manang, Nepal: (1) a guided additional trekking (nature walk) in the Annapurna Conservation Area; (2) an extended village tour in the Nar Phu Valley of Manang, for greater cultural understanding and (3) upgrades to a museum of Tibetan artefacts. This study uses data collected from a 2005-2006 in-person sample of trekkers in Nepal and a contingent valuation survey questionnaire. Results show that the proposed trekking quality improvements have positive economic values, with relative WTP per trekker of about US $35-$38 for the improved nature walk, US $11–$17 for the village tour and US $9-$15 for the museum quality improvements.

Online publication date: Mon, 22-Sep-2014

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