The dimensionality of environmental concern: validation of component measures
by Marla Royne Stafford, Thomas F. Stafford, Joel E. Collier
Interdisciplinary Environmental Review (IER), Vol. 8, No. 1, 2006

Abstract: Environmental concern is the degree to which consumers expressed interest or felt-responsibility about various aspects of the ecosystem. This concept has received considerable attention from consumer researchers due to a proliferation of green products, green marketing strategies, and green advertising campaigns. Despite the commercialization of the environment, the broad concept of environmental concern remains vaguely defined. The current research develops and validates measures for three dimensions of this concept, providing researchers with a valid means for assessing consumer attitudes. These measures are useful in a number of contexts for on-going research on environmental concern, including segmentation studies in consumer markets.

Online publication date: Mon, 13-May-2013

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