Social-environmental marketing: a new approach, a new name, and a new life for green marketing
by Wai Hsien Cheah
Interdisciplinary Environmental Review (IER), Vol. 4, No. 1, 2002

Abstract: This paper emphasizes the origin of green marketing and its foci with respect to environmental issues. It will explain how green marketing is conceptualized and used by business organizations, how it impacts business industry, which practices green marketing and the green consumers, and its pitfalls. In addition, this paper will also examine the concept of ''social marketing'', looking specifically at its theoretical frame, its similarities and differences to social advertising, and strengths in dealing with environmental problems. Lastly, the rationale for the development of a new approach and a new name for green marketing will be discussed as well.

Online publication date: Mon, 13-May-2013

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