Benchmarking external product variety in the Austrian agricultural industry
by Markus Gerschberger; Romana Traxler
International Journal of Logistics Systems and Management (IJLSM), Vol. 15, No. 2/3, 2013

Abstract: High external variety is one of the main challenges to be faced within value networks. However, in practice there is a notable failure to manage this increasingly high variety and to embed variety management approaches in company structures. Therefore, the purpose of the paper is to present a benchmarking study of external product variety in the Austrian agricultural sector. In addition, a longitudinal case study showing the development of external variety in proportion to financial parameters in a specific company over the last ten years is executed. Finally the paper gives an overview of existing and planned variety management approaches in the company studied.

Online publication date: Fri, 27-Sep-2013

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