The longevity of the performance effects of the Miles and Snow strategic archetypes: a ten-year perspective in US banking
by Kenneth J. Hatten, William L. James, David G. Meyer
International Journal of Management and Decision Making (IJMDM), Vol. 5, No. 2/3, 2004

Abstract: This paper presents an investigation of the longevity of Miles and Snow's viability hypothesis in the banking industry, identifying, for the first time, five- and ten- year effects of strategic archetype on performance. The research suggests, however, that performance is more intensely associated with strategy implementation and control than archetype. Collectively, these results have important implications for Strategic Management because they reinforce the tradition of the field that management matters, and that what you see when you evaluate performance depends on when you look and what you measure.

Online publication date: Sat, 25-Sep-2004

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