An analysis of moral intensity, intention and socially responsible investment behaviour among fund managers of Malaysian unit trust companies
by Mohammad Talha; Abdullah Sallehhuddin; Md Shukor Masoud; Al Mansor Abu Said
International Journal of Managerial and Financial Accounting (IJMFA), Vol. 5, No. 2, 2013

Abstract: This study examines the impact of moral intensity on perceived socially responsible investment (SRI) behaviour. Questionnaires have been distributed to 320 fund managers. On a scrutiny of the sent-in questionnaires, it has been found that only 73 are fit for further processing. Structural equation modelling analysis showed the goodness of fit for the model indicating the appropriateness of the use of instrument and measurement. The analysis found that perceived potential benefit has a significant and positive direct effect on perceived SRI behaviour. Besides, it has a significant and positive indirect effect on perceived SRI behaviour through intention variable. However, the study found no evidence to support the influence of perceived social pressure. Even though limited by a lower response rate, the study's outcomes provide good understanding on the interaction of moral intensity components, intention and behaviour in the context of socially responsible investment in emerging economies like Malaysia.

Online publication date: Sat, 11-Oct-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Managerial and Financial Accounting (IJMFA):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com