Post-event behavioural intentions of participants in a women-only mass participation sporting event Online publication date: Thu, 31-Jul-2014
by Catherine Crofts; Geoff Dickson; Grant Schofield; Daniel Funk
International Journal of Sport Management and Marketing (IJSMM), Vol. 12, No. 3/4, 2012
Abstract: Little is known about the long-term physical activity (PA) behaviours of women after participating in a non-elite mass participation sporting event (MPSE). Three months post-event, 95 women reported their intentions to participate in: 1) the same event the following year; 2) other triathlons and/or other MPSE. The results suggest a strong association between the psychological connection model (PCM) and behavioural intentions. Most women with low intentions to repeat the event were in attraction while most women with high intentions to return were in attachment. These results show that, in addition, to providing short-term inducement for increased PA, short-distance MPSEs have the potential to act as 'gateway' events for other MPSE.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com