The sustainable corporation: lessons from Avatar
by Norm Borin; Arline Savage
International Journal of Sustainable Strategic Management (IJSSM), Vol. 3, No. 4, 2012

Abstract: This article uses the fictitious company RDA from the movie Avatar as a textbook case of corporate non-sustainability. We provide a list of mistakes RDA made and provide parallel corporate examples in our own society in the areas of stakeholder analysis, corporate governance and systems thinking using the triple bottom line. For each area we present a framework that companies could use to operate in a more sustainable manner.

Online publication date: Thu, 30-Oct-2014

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