The impacts of intrinsic and extrinsic motivators on ubiquitous delivery decision making Online publication date: Sun, 19-May-2013
by Kun Chang Lee; Namho Chung
International Journal of Mobile Communications (IJMC), Vol. 11, No. 2, 2013
Abstract: The purpose of this study is to empirically examine the causal relationship between intrinsic-extrinsic motivators and decision performance in a ubiquitous decision-making environment. Specifically, 340 delivery service men were surveyed, and an empirical analysis was conducted by regarding the Mobile Delivery System (MDS) as a Ubiquitous Decision Support System (UDSS). Then, Structural Equation Modelling (SEM) analysis was performed using AMOS 18 and PASW 18. The results revealed that the individual factors of intrinsic motivation, personal innovativeness and knowledge self-efficacy did not have a significant effect on the ubiquitous decision-making process; however, trustworthiness, a relational factor, did. Mobility and locatability of extrinsic motivators, composed of technological factors, had significant effects. In addition, a significant causal relationship between the ubiquitous decision-making process and time/cost saving and decision satisfaction was identified.
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