China's heritage tourism: a double-edged sword
by Sun Xiaoya
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 3, No. 3, 2013

Abstract: World heritage is the crystallisation of human culture and wisdom and is also the important resource for tourism development. Heritage tourism has brought vigour and vitality, but also produced a number of adverse effects, so it is also a double-edged sword. The paper takes Lijiang ancient city of China as an example, and uses questionnaire, interview and so on to reveal and discuss the influences of social culture from the heritage tourism. The results show that heritage tourism brings both advantages and disadvantages on social culture. Because of the special status and more positive value of heritage tourism, and people's more expectations, this paper studies the measures dealing with the negative influence of heritage tourism from multiple angles, including some new ideas and methods among them, so that we can put the negative effects to the minimum and make the heritage tourism has a full play in the positive role.

Online publication date: Thu, 14-Mar-2013

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