A cybernetics perspective of cross-cultural issues and entrepreneurship research
by Rubeena Cetin; Sameer A. Khan
J. for Global Business Advancement (JGBA), Vol. 5, No. 3, 2012

Abstract: Key centres of world trade and commerce like UAE are a platform for active, diverse and robust entrepreneurial activities. The current conditions in economies like that of the UAE and their multi-cultural environment/markets make tactful cross-cultural interactions with stake holders, suppliers, customers and employees a key challenge to entrepreneurial success. This conceptual paper provides a review of entrepreneurship and its relation to cultural constructs, an introduction to control theory as a basis for modelling human behaviour and a proposed framework for researching entrepreneurial behaviour through a control theoretic model. Certain postulates regarding entrepreneurial success, potential government policies for economies like the UAE and practical managerial implications for entrepreneurs are provided based on the model's interpretations.

Online publication date: Tue, 12-Mar-2013

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