Validation of a conscientious corporate brand framework - a Turkish study
by Turker Bas; Arzu Ulgen Aydinlik; Göran Svensson; Tore Mysen; Fahri Erenel
International Journal of Business and Globalisation (IJBG), Vol. 10, No. 2, 2013

Abstract: This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies.

Online publication date: Thu, 21-Nov-2013

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