Vision, experiment, and learn: how to innovate radically in CE/IT industries in the era of pervasive digitalisation
by Shengfa Johnson Chuang; Kalle Lyytinen; Tony Lingham
International Journal of Business Environment (IJBE), Vol. 5, No. 4, 2013

Abstract: Incremental innovation (II) has been widely studied, but much less is known about how to engage in and manage radical innovation (RI), especially in contexts that rely on digital technologies. We interviewed 38 experienced high-tech designers and innovation managers in the consumer electronics (CE)/information technology (IT) industries to contribute to this knowledge of RI. We propose the technology, application, and market trend (TAMT) model of RI that emerges from novel interactions between these three aspects. We also propose that radical innovators must constantly search for unarticulated market needs through experimentation, learning, and visionary thinking to identify RI opportunities and engage in them successfully.

Online publication date: Tue, 29-Jul-2014

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