Corporate social reporting: The Hershey Company's Corporate Social Responsibility Report: a case study Online publication date: Sat, 29-Nov-2014
by David M. Setley; Bindu Vyas; Norma Menis-Croxall
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 1, No. 4, 2012
Abstract: On 13 September 2010, in honour of the birthday of founder Milton S. Hershey, The Hershey Company published its first ever Corporate Social Responsibility Report based on the 2009 performance of the firm regarding financial, environmental and social metrics. Although the report confirmed the established beliefs of management in regard to The Hershey Company's social responsibility, potential threats and new opportunities were also discovered. The report focused on four key business environments; the marketplace, the natural environment, the workplace, and the community. The report was centred on the mission and values of The Hershey Company. This study attempts to demonstrate the importance of social responsibility reporting in the global business environment of the 21st century. The brand recognition, size and global significance of The Hershey Company offers a good structure for other firms to model in the reporting of corporate social responsibility.
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