M-commerce operation modes and applications
by H. Joseph Wen, Pruthikrai Mahatanankoon
International Journal of Electronic Business (IJEB), Vol. 2, No. 3, 2004

Abstract: Since mobile phone users have already shown they are ready to pay premiums for wireless voice over fixed line calls, the possibility of location-centric services, accessing m-commerce via the mobile phone sounds like an irresistible proposition. This paper examines the driving forces behind m-commerce and discusses its operation modes and applications for consumers and industries. Results provide company executives with useful insights into m-commerce applications and their commercial potentials.

Online publication date: Sat, 04-Sep-2004

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