Managing risk in mobile commerce
by Patrick L. Brockett; Linda L. Golden; Anji Song
International Journal of Electronic Business (IJEB), Vol. 10, No. 2, 2012

Abstract: Mobile commerce (m-commerce) is an increasingly important component of the consumer and business marketplace which, according to ABI Research, is expected to grow to $119 billion in 2015. With the large number of users and the prevalence of smart phones, m-commerce presents an opportunity for businesses to expand their market (and the potential threat to lose market share if they do not participate). Along with m-commerce opportunities, however, comes risk. In the rush to present an m-commerce face to the mobile consumer, risks are engendered and vulnerabilities uncovered that could threaten the enterprise and peril the consumer. Here, we discuss the growth of m-commerce as it affects the risk of the corporation and consumer. We also discuss steps that can be taken to mitigate and finance m-commerce risks for firms and individuals.

Online publication date: Wed, 15-Apr-2015

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