Understanding continuance usage of mobile services
by Tao Zhou
International Journal of Mobile Communications (IJMC), Vol. 11, No. 1, 2013

Abstract: Users' continuance usage is crucial to mobile service providers' success. Integrating both perspectives of flow and switching costs, this research identified the factors affecting continuance usage of mobile services. The results indicate that effort expectancy and ubiquitous connection affect flow, which in turn affects performance expectancy. Switching costs affect switching barrier. Flow, performance expectancy and switching barrier determine continuance usage. The results imply that service providers need to concern both user experience and switching costs in order to retain users and facilitate their continuance usage.

Online publication date: Sun, 17-Feb-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com