Effects of network market orientation on new ventures' international performance
by Diego Monferrer; Andreu Blesa; María Ripollés; Inés Kuster; Natalia Vila
International Journal of Business Environment (IJBE), Vol. 5, No. 3, 2013

Abstract: By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation- and cost-based competitive advantages developed by INVs.

Online publication date: Tue, 29-Jul-2014

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