The role of e-malls in B2C e-commerce: a classification framework and the comparison between Italian and US cases
by Raffaello Balocco, Andrea Rangone, Paolo Cardano, Rodolfo Valacca
International Journal of Electronic Business (IJEB), Vol. 2, No. 2, 2004

Abstract: In recent years, e-malls have played an important role in the B2C e-commerce landscape. Nevertheless, little attention has been paid in academic and professional literature to the analysis of this e-commerce model. The goal of the paper is to provide a detailed picture of the e-mall landscape in Italy, to propose a classification framework to define the essence of the different e-mall business models and to carry out a benchmark analysis with best practices in the USA to highlight the main differences between the Italian and the American markets.

Online publication date: Mon, 23-Aug-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com