Strategic challenges faced by the e-commerce entrepreneur: the case of online bookselling
by Sushil Vachani
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 2, No. 6, 2002

Abstract: Contrary to popular belief, the e-commerce entrepreneur faces significant strategic challenges in setting up an economically feasible business on the internet. Using the example of online bookselling, this paper explores the nature of those strategic challenges, some of which cut across industries, and others that are peculiar to the rivalry and structure of the industry segment the entrepreneur is entering.

Online publication date: Fri, 18-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com