The order winners' operations strategy of mobile phone service providers in developing economies: the case of Jordan
by Yazan Khalid Abed-Allah Migdadi
International Journal of Services and Operations Management (IJSOM), Vol. 13, No. 3, 2012

Abstract: The aim of this study is to identify the most successful operational strategies in attracting customers to deal with particular service provider in Jordan during the period 2000 to 2011. The study passed through different stages; first 1,700 customers were surveyed to identify the order winners' operational competitive criteria, then the service providers' historical web-sites were revised to identify the competency indices of the significant operational criteria, then, the actions made to realise the significant order winners' operational criteria were identified by revising the published news, finally, indicative models of the order winners' operational criteria were developed by using simple mathematical techniques. The significant order winners' criteria adopted by service providers during the period 2000 to 2011 were; service rate, network accessibility, network coverage, and new offers. The successful strategies of early and late movers of mobile service providers in developing economies are first reported in this study.

Online publication date: Sat, 23-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com