A study of impacts on online purchase behaviour: information richness and website interactivity perspectives
by Lili Ye; Zhihao Chen; Xueni Li
International Journal of Services Technology and Management (IJSTM), Vol. 18, No. 1/2, 2012

Abstract: The study investigates the factors of customers' online purchase behaviour from the perspectives of information richness and website interactivity. Adopting the experimental method and content analysis, the study divides information richness into two dimensions of informational breadth and depth, namely the diversity and quality on information display. The study also divides website interactivity into two dimensions of intelligent search and interactive inquiry, which are respectively further analysed from two corresponding aspects of interactive behaviour and mutual communication. Finally, this study reaches a conclusion that the response time is gradually becoming shorter with the richer information and that the impact of information richness and website interactivity on the online purchase behaviour would vary with the different categories of products.

Online publication date: Sat, 09-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com