Examining the factors that affect tourists' satisfaction, loyalty, WOM and intention to return using SEM: evidence from Jordan
by Abbas Al-Refaie; Jong-Hwan Ko; Ming-Hsien Li
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 3, No. 2, 2012

Abstract: This study aims to identify the factors that affect tourists' satisfaction and loyalty using structural equation modelling. Data was collected in person at four important Jordanian tourism spots. It is found that (a) a direct positive relationship between destination image and both tourists' overall satisfaction and service quality, (b) service quality positively influences tourists' overall satisfaction, which affects positively destination loyalty, (c) destination loyalty has a positive effect on tourist's intention to return, (d) destination loyalty is positively related to tourist's willing to recommend, (e) destination loyalty is directly related to tourists word-of-mouth, (f) the culture and historical art, natural resources and tranquility, and image have positive effect on tourist's destination image, and (g) amenities, information, food, hygiene, price fairness and hospitality have significant influence on service quality. The results of this research can provide valuable reference information for tourism service providers in Jordan.

Online publication date: Wed, 05-Sep-2012

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com