Seller performance in B2B e-marketplaces: a validated exploratory model based on resource-based view and transaction cost theories
by Shan Wang; Ji-Ye Mao; Norm Archer
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 11, No. 3/4, 2012

Abstract: This research studies the performance of business-to-business (B2B) sellers in e-marketplaces (EMs) from both resource-based and transaction cost perspectives. Organisational resources and capabilities, including online marketing, EM management, online social networking, product/service quality, learning, and exclusive brokerage rights, are proposed to impact on B2B seller performance positively. Two transaction cost factors, asset specificity and complexity of product description, are proposed to affect B2B seller performance negatively. Hypotheses are tested empirically, based on a PLS (partial least squares) analysis of data gathered from 91 B2B online sellers. Results indicate that general capabilities such as learning and social networking capability explain online seller performance better than specific functional capabilities, and asset specificity and complexity of product description can be sources of competitive advantage for online sellers, thus positively impacting on B2B seller performance.

Online publication date: Fri, 21-Nov-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Networking and Virtual Organisations (IJNVO):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com