The ''parallel bridge'' and its relevance to biotechnology new ventures
by Michael Bodner, Ross Barnard
International Journal of Biotechnology (IJBT), Vol. 6, No. 2/3, 2004

Abstract: A firm's competitive strategy and innovation processes are strongly influenced by, and must be responsive to, its competitive environment. This is nowhere more strongly evident than in the high technology industries. In the present work, case studies of biotechnology new ventures are presented. These studies illustrate how an initial market entry strategy of parallel competition (through creative imitation) has enabled several biotechnology start-ups to reduce their mortality risk. We coin the term ''parallel bridge'' to describe this strategy. The parallel bridge provides early cash flows which support research and development and provide time for new ventures to develop core competencies, including a capacity to produce second and third horizon products that will sustain longer term competitiveness.

Online publication date: Wed, 07-Jul-2004

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