Adoption of electronic commerce in China and Malaysia: a comparative study
by Keng-Boon Ooi; Jia-Jia Sim; Alain Yee-Loong Chong; Binshan Lin
Electronic Government, an International Journal (EG), Vol. 9, No. 3, 2012

Abstract: This paper aims to study the factors affecting the adoption of e-commerce in both China and Malaysia. Data was analysed from 145 organisations in Malaysia and 80 organisations in China. The research model was tested using Structural Equation Modeling (SEM). The result shows that organisational readiness, innovation attributes and cultural factors were significant in influencing the adoption of e-commerce in Chinese organisations. Both the organisational readiness and innovation attributes have significant influence on e-commerce adoption in Malaysian organisations. This study contributes to the existing e-commerce literature by developing and testing e-commerce adoption models in China and Malaysia. Such comparison of the Chinese and the Malaysian firms would be very useful for researchers to localise e-commerce strategy recommendations.

Online publication date: Sat, 22-Nov-2014

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