Effects of entrepreneurial orientation on online retail performance
by Nils Magne Larsen; Tor Korneliussen
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 5, No. 1, 2012

Abstract: The importance of entrepreneurial orientation on performance is widely recognised, but little is known about the relationships between the individual dimensions of entrepreneurial orientation and firm performance. The present paper investigates how the dimensions (innovativeness, proactiveness and risk taking) of entrepreneurial orientation vary and how they impact online retail performance. Survey data from retail firms were analysed using structural equation modelling. The findings suggest that the dimensions of EO vary independently and that they have opposing effects on firm performance. Proactiveness was found to have a statistical significant positive impact on performance, while the effects of innovativeness and risk taking were negative. The findings have managerial implications for online retailing.

Online publication date: Wed, 27-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com