Do unorganised retail outlets feel threatened due to entry of organised retail outlets? Empirical evidence from an emerging market
by Lalit Mohan Kathuria; Sorabh Jain
International Journal of Indian Culture and Business Management (IJICBM), Vol. 5, No. 4, 2012

Abstract: A significant part of the Indian population is working in the unorganised services sectors, both in the rural and the urban areas, in particular in the trade, hotels and transport business services; and the community, social and personal services sectors. The retail sector in India is a sunrise sector of the Indian economy and share of unorganised retail sector is to the tune of ~95%. Indian retailing has evolved over the past decade, from largely an informal and unorganised marketplace to an increasingly corporatised industry, at least in the urban India. However, there is no clarity about the impact of entry of corporates into the retail sector upon the small retailers and mom-and-pop stores existing into unorganised retail sector. This study aimed at exploring the perceptions of unorganised retail outlets towards organised retail outlets in a city of India. Respondents consider 'number of products under one roof' and 'product variety' as important reasons for shift in customers from unorganised retail outlets to organised retail outlets. Also, this study highlighted 'strong relationship', 'proximity' and 'longer operating hours' as major advantages of unorganised retail outlets over organised retail outlets.

Online publication date: Sat, 20-Dec-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com