Cyber-conventions - vision or new reality?
by Stephen W. Litvin, T. Elangovan, Peter W. OBrien
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 1, No. 3/4, 2001

Abstract: The convention and exhibitions industry, an industry on the threshold of major technological advances, is facing a likely evolution in the delivery of its product from the real world to the virtual world. This paper explores the future cyber-convention, and questions whether the significant investment currently being made in convention and exhibition centres can be justified in the light of the impact of new technologies still beyond, but not very far over, the horizon.

Online publication date: Wed, 16-Jul-2003

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