E-grocery in India: a comparison with UK
by Kaushik V. Pandya; Jagadish Vallabhaneni; Christopher Seow
International Journal of Indian Culture and Business Management (IJICBM), Vol. 5, No. 3, 2012

Abstract: India has experienced huge progress of internet usage in the last decade. However, the progress has mostly been limited to business usage. Research has been undertaken in many aspects of e-business (Routray and Mishra, 2009) and e-tailing, but not in how a developing country looks to develop e-grocery. Thus, research is needed into how a BRIC country, India, is adopting e-tailing. The main aim of this research was to examine the reasons for the success of the e-grocery market in UK and thereby investigate the feasibility of implementing similar strategies in India. To meet the aim of this research, both qualitative and quantitative methods were used to collect data. Analysis was carried out by comparing both the responses. From this analysis, inferences were made about the feasibility of implementing grocery e-tailing. India is ripe for the full-blown experience of e-tailing. However, it needs growth in the usage of debit/credit cards, banking facility, etc. and a change in social behaviour.

Online publication date: Sat, 20-Dec-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com