Electronic social media in the healthcare industry
by Peter D. DeVries
International Journal of Electronic Finance (IJEF), Vol. 6, No. 1, 2012

Abstract: Recent trends in e-finance have shown that mobile technology is growing, and with this growth come new opportunities for deploying new services for customers. The purpose of this study is to explore how the healthcare industry can be more innovative in its use of social media. The literature was surveyed and it was found that the doctor/patient relationship was not being well supported. A social media platform geared towards healthcare is proposed as a solution. The creation of a social media platform geared towards healthcare would facilitate advances in the healthcare industry, as it has in other industries, and would provide the same opportunities for revenue generation that are enjoyed by those industries.

Online publication date: Tue, 01-May-2012

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Finance (IJEF):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com