Exploring the factors associated with weblog usage acceptance: evidence from Cyprus Online publication date: Wed, 20-Aug-2014
by Dimitrios I. Maditinos; Georgios N. Theriou; Elissavet Keisidou; Lazaros Sarigiannidis
International Journal of Web Based Communities (IJWBC), Vol. 8, No. 2, 2012
Abstract: In the past many studies have been conducted regarding the internet, yet not enough attention was given on web blogging and the factors that influence users to participate in a weblog. By expanding the theory of reasoned action, an attempt was made to understand the reasons why users take part in a weblog. A survey, involving 102 blog users, was conducted to examine the research model. The results revealed that technology acceptance factors (ease of use and enjoyment) and knowledge sharing (reciprocal benefit) were positively related to attitude towards participating in a blog. On the other hand, social influence factors (community identification and social norm) were positively related to user's intention in regard to blog usage. The findings of this study are compared to the results found by Hsu and Lin (2008) in a similar study and also provide implications to practitioners for understanding and promoting blog usage.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook