Segmentation of the Hungarian consumers using the new ecological paradigm (NEP) scale
by Agnes Hofmeister-Toth; Kata Kelemen; Marianna Piskóti
Interdisciplinary Environmental Review (IER), Vol. 13, No. 1, 2012

Abstract: On the individual level, one of the essential conditions of sustainable consumption is the formation of environmental consciousness and individual responsibility among the population in question. This article introduces the environment-related consumer behaviour patterns of Hungarian society based on representative research results. The objective of the empirical study was to explore consumers' levels of knowledge about the environment and the differences between their behavioural intentions and actual behaviours. This paper summarises the findings of the quantitative research. The new ecological paradigm (NEP) scale employed allowed the researcher to draft consumers' ecological worldviews. Based on the results, four consumer groups were identified: sceptics, indifferents, sensitives, and egocentric pushers. The article describes these groups in detail and reviews potential practical applications of the findings.

Online publication date: Sat, 16-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the Interdisciplinary Environmental Review (IER):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com