Consumer lifestyles: alternative adoption patterns for advanced mobile services
by Harry Bouwman; Carolina López-Nicolás; Francisco-Jose Molina-Castillo; Pascal Van Hattum
International Journal of Mobile Communications (IJMC), Vol. 10, No. 2, 2012

Abstract: An analysis of the relationship between lifestyle traits, social influence, people's attitudes towards mobile innovations and the adoption of different types of advanced mobile services contributes to the extension of the TAM model. Based on a random sample of 542 Dutch consumers, it is shown that the adoption of specific advanced mobile services is highly dependent on the relationship between someone's lifestyle and the type of service involved. Also social influence and attitudes towards mobile innovations are relevant additions to the TAM model. The results are relevant to mobile service and apps providers and mobile telecommunication operators alike.

Online publication date: Wed, 29-Feb-2012

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