Operations strategy and internet purchasing: a contingent model
by Kenneth K. Boyer, John R. Olson
International Journal of Electronic Business (IJEB), Vol. 2, No. 1, 2004

Abstract: We examine the operational level strategies of 416 online customers of a leading office supplies retailer with over $2 billion in Internet sales via a mail survey. Our findings identify three distinct operational strategies employed by companies utilising the Internet for purchasing office supplies. Companies with more clearly defined, explicit strategies are linked with improved transactional performance. More importantly, within strategic group analysis identifies different strategic levers or operational tactics for improving performance.

Online publication date: Fri, 21-May-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com