Understanding the income determinants of German elite athletes in non-professionalised sports Online publication date: Thu, 31-Jul-2014
by Pamela Wicker; Christoph Breuer; Tassilo Von Hanau
International Journal of Sport Management and Marketing (IJSMM), Vol. 11, No. 1/2, 2012
Abstract: Previous research has focused on the salaries of athletes and players in professionalised sports. Currently, there is a lack of evidence regarding the income of elite athletes in non-professionalised sports who represent their home country in various competitions (e.g., during the Olympics). For this paper, a theoretical model has been developed to explain the income of elite athletes as a function of individual factors and consumption capital of spectators generated through media exposure of the sport. The model is tested using data from a nationwide survey of elite athletes in Germany who are supported by the German Sports Aid Foundation (n = 1,133). The results show that being an Olympic champion, age, age-squared, being employed, attending school, and the media exposure of the sport have a significant impact on the income of elite athletes in non-professionalised sports.
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