A grounded theory study of cellular phone New Product Development Online publication date: Sat, 25-Apr-2015
by Kenneth David Strang
International Journal of Internet and Enterprise Management (IJIEM), Vol. 7, No. 4, 2011
Abstract: The grounded-theory case study methodology was applied to examine a profitable company in cellular phone New Product Development (NPD). The goal was to participate in focus groups of NPD teams to document how they reverse-engineered competitive designs. The focus group theme analysis was linked to taxonomies applied by similar empirical case studies in the literature. A brain storming technique was used with the case study focus group to capture and contrast the ideation processes with knowledge creation and educational psychology theories. Several models were created to externalise the NPD team design processes.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet and Enterprise Management (IJIEM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com