CRM and identity theft issues associated with e-ticketing of sports and entertainment
by Amber A. Smith; Alan D. Smith
Electronic Government, an International Journal (EG), Vol. 9, No. 1, 2012

Abstract: Through the advantages of the use of online and electronic ticketing (e-ticketing) services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. It is an interesting academic research question concerning this balance of productivity losses and gains in employee cohesiveness that warrants additional research in the intrinsic motivations of both management and their employees. From an empirical study, it was found that frequent e-ticket users were relatively secure in using such applications, while those with fewer exposures did suffer more fear of loss and exposure of personal information on the internet concerning the use of e-ticket options.

Online publication date: Sat, 22-Nov-2014

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