Integrating CSR with hospitality management programmes in higher education
by John Parker
International Journal of Green Economics (IJGE), Vol. 5, No. 4, 2011

Abstract: Today's business world is realising the benefits of incorporating social responsibility into their strategic plans. The majority of today's Fortune 250 organisations are aggressively pursuing corporate social responsibility (CSR) initiatives (KPMG, 2005). This shift towards environmental business models leads to the question of preparedness in new hospitality management graduates that are working in every facet of the tourism industry, which is one of the largest industries in the world. The long-term sustainability of tourism is contingent on the ability of tourism professionals and business leaders to ensure the growth of tourism with minimum impact on the environment. In this green era, hospitality management programmes would serve the industry well by staying ahead of the curve and incorporating into its curricula the importance of measuring our impact on the planet and people in addition to profits.

Online publication date: Thu, 16-Oct-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Green Economics (IJGE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com