Leveraging tangible and intangible assets by using a possible firm competitiveness index
by Mihaela Herciu; Claudia Ogrean; Lucian Belascu
Global Business and Economics Review (GBER), Vol. 14, No. 1/2, 2012

Abstract: More and more, in order to achieve global competitiveness, firms need to develop and apply unique and dynamic competitiveness models. With this paper, we propose an index that measures firm competitiveness by taking into consideration some tangible and intangible assets. This index demonstrates the fact that a firm is highly competitive as long as its managers are able to mix the tangible and intangible assets in the most effective and efficient manner; therefore, a firm can get the same score of competitiveness by using different combinations of assets and by giving different importance coefficients to the tangible and intangible assets.

Online publication date: Tue, 29-Jul-2014

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