Understanding the truly value creating resources – the case of a pharmaceutical company Online publication date: Mon, 10-May-2004
by Lisa Fernstrom, Stephen Pike, Goran Roos
International Journal of Learning and Intellectual Capital (IJLIC), Vol. 1, No. 1, 2004
Abstract: All companies benefit from better understanding and managing their intangible assets. This is especially true for research-intensive enterprises dependent on non-physical resources and is why we have chosen to use the case of the R&D department of a pharmaceutical company to illustrate how to visualise the true value creating resources in an organisation. Using the resource-based view and the intellectual capital perspective, we discuss a powerful methodology for mapping both the tangible and the intangible resources of the firm and their interaction with one another. The methodology extends to assessing the effectiveness with which the resources are deployed as well as the robustness of the resources (according to criteria of adequacy, volatility, quality, usability and versatility), providing a foundation for competitive advantage. The case of the pharmaceutical company shows how the IC perspective helped enhance the long-term strategic focus of the R&D department and its shorter-term operational capability.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Learning and Intellectual Capital (IJLIC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook