Good environmental practices in a traditional wine producer: an opportunity for global competition
by Virginia Barba-Sánchez; María Pilar Martínez-Ruiz; Ana Isabel Jiménez-Zarco; Phil Megicks
International Journal of Business and Globalisation (IJBG), Vol. 8, No. 1, 2012

Abstract: In an environment characterised by a global, dynamic and increasingly more competitive economy, wine businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. This investigation analyses, from a multidisciplinary point of view, the potential effects of good environmental practices on strategic behaviours in the wine industry, as well as their ecological and economic results. A cooperative group in this industry provides the study context; the authors investigate how it confronts threats from its environment. The results show that managerial commitment has been the main promoter of good environmental practices, mostly those that are easy to apply, demand low economic costs, and allow for improvements in the productivity and quality of the products. This study also offers a series of implications to contribute to existing knowledge about success factors for environmental strategies, especially in the wine industry.

Online publication date: Thu, 14-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com