A conceptual framework to study the country of origin effect on international higher education services
by Luminiţa Nicolescu
International Journal of Public Law and Policy (IJPLAP), Vol. 1, No. 3, 2011

Abstract: The present paper envisages applying an international marketing specific concept, namely the country of origin effect (COE) to a knowledge-based type of service, respectively higher education services, for the purpose to illustrate the existence of a relationship between the two and to propose a conceptual framework to study this relationship. The paper will advance a conceptual framework, formed of a model plus a number of research propositions, that will allow studying the impact of the dimensions of the country of origin effect (COE) on higher education services at international level. The framework is a useful instrument to explore the relationship between national stereotypes and evaluations based on the country of origin in the case of higher education.

Online publication date: Tue, 31-Mar-2015

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