Determinants of e-loyalty-related behavioural intentions of online travel companies in India: an SEM study with Indian consumers Online publication date: Tue, 22-Nov-2011
by Rajat Gera; S.R. Singhvi
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 2, No. 4, 2011
Abstract: The issue of perceptions of buyers and browsers on quality of online travel websites and its relationship with behavioural intentions have rarely been investigated by tourism and hospitality researchers. This paper aims to examine the consumer consequences of these users’ perceived service quality of online travel companies and its relationship with their level of satisfaction, value perceptions and behavioural intention. Empirical findings indicated that online travel companies users viewed two dimensions of e-service quality factors as important, i.e. customer service quality and website quality, and they were generally satisfied with travel websites. These two e-service quality dimensions had significant direct and indirect effect on loyalty-related behavioural intentions. This paper should be of interest to tourism and hospitality practitioners as well as academic researchers to better understand e-consumers’ behaviour.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook