Social effectiveness and sport personnel: the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
by Marshall J. Magnusen; Sungil Hong; Michael Mondello
International Journal of Sport Management and Marketing (IJSMM), Vol. 10, No. 1/2, 2011

Abstract: Despite CSR research receiving increased attention and academic acceptance in the sport management literature, minimal attention has been paid to the characteristics and behaviours of sport personnel who are actively engaged in CSR activities. Therefore, this study sought to examine how professional athlete political skill and proactive influence tactics impact sport organisation CSR reputation and sport consumer advocacy intentions. Guiding the development of the research model and hypotheses was political skill theory. Sport consumers attending an NBA competition were surveyed and 207 usable samples were included for data analysis. This included confirmatory factor analysis of the first order factors and a test of the structural model (along with the second order model) using SEM. Results indicated the proposed model was psychometrically sound and the proposed associations in the model were largely supported. The only exception came from the multiple-sample SEM analysis; this found the moderating effect of political skill was insignificant.

Online publication date: Sat, 21-Feb-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com