Recycling intentions among youth baseball spectators
by Brian P. McCullough; George B. Cunningham
International Journal of Sport Management and Marketing (IJSMM), Vol. 10, No. 1/2, 2011

Abstract: In drawing from the theory of planned behaviour, the purpose of this research project was to examine factors that influence sport spectators' intentions to recycle plastic bottles. In Study 1 (n = 144 students), the authors developed and provided validity evidence for a questionnaire measuring recycling behaviour. In Study 2, data were collected from adult spectators (n = 129) who were attending a weekend-long youth baseball tournament. Results point to the importance of subjective norms and other spectators' recycling expectations. In all, the model explained 30% of the variance in recycling intentions. Implications for theory and policy development are discussed.

Online publication date: Sat, 21-Feb-2015

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